Levelling Up Trade Recommendations
We elevated trade ideas from passive suggestions to actionable, confidence building recommendations. With transparent profit and loss projections, flexible lot controls, and contextual guidance at every step, users can make informed decisions faster and with less mental friction.
About MarketWolf
Simplifying options for over 2M+ Traders
MarketWolf is redefining how the world trades. Built for traders of all experience levels, the app combines powerful insights, live recommendations, and bite-sized trades to help you act decisively and grow your trading potential. Wherever you are in your journey, MarketWolf is your edge in the market.
Check it out
What is a Trade Idea?
A trade idea is an expert recommendation that suggests a specific opportunity to buy or sell a security—like a stock, index, or commodity—under certain conditions.
It typically includes:
✅ What to trade (e.g., NIFTY 29 JAN 27000 Call)
✅ Direction (Buy or Sell)
✅ Entry Price (Market or Limit price)
✅ Target and Stop Loss (Expected profit and risk levels)
✅ Validity (How long the idea is active)
The Problem
Loss of money for users due to delayed exits on telegram.
When MarketWolf launched, expert trade ideas were only shared on Telegram. Users missed or delayed exit signals, leading to confusion, losses, and broken trust.
Exit notifications arrived too late or went unnoticed, causing users to miss optimal trade exits. We needed a smarter, integrated solution to restore trust and guide users smoothly through their trades.
The Vision
To build a trade recommendation engine.
We wanted MarketWolf users to trade with confidence ,feeling like a pro trader is right beside them, guiding every move by surfacing only the most relevant, high-probability trades tailored to their capital, market sentiment, and comfort with risk.
My Role
I led user research, created the complete solution and prototype, and helped with QA testing until go-live.
Team
Solo Designer
2 Front End & 3 Backend Developers
Timeline
3 weeks
Launch Month
March ‘24
The Impact
When users trade smarter, revenue follows.
Users
9% → 19.8%
2.2x Boost in Entry Conversions
First Time Traders
61% → 34%
Reduction in Drop-Offs
Retention
46%
Growth in Repeat Trades in just 30 days.
Gathering User Complaints
Insight 1
Timing is everything in trading. If you miss the moment, you miss the money.
Through user feedback and complaints, we learned that trading decisions are extremely time sensitive. Delays in receiving exit alerts or updates often resulted in significant losses. Many users reported that by the time they saw a signal on Telegram, the market had already moved against them. This time lag created frustration and anxiety, making them hesitant to trust future recommendations.
Insight 2
Users expect the app to guide them from start to finish.
We discovered that users don’t want to juggle multiple channels to complete a single trade journey. They expect one integrated experience from getting a recommendation, understanding the rationale, executing the order, to receiving exit alerts and booking profits all in one place. The disjointed process of checking Telegram for signals and then switching to the app to trade felt clumsy and unprofessional
Insight 3
Manual follow-ups on Telegram weren’t scalable.
As more users joined, the team struggled to manage timely updates, answer questions, and send reminders manually on Telegram groups. This led to inconsistent communication, delays in exits, and a lack of professional experience. It became clear that relying on manual processes would not scale with a growing user base and would continue to impact trust and performance.
Reimagining Our Approach for Communicating Trade Ideas.
“How might we create a seamless, end-to-end experience for users to explore, execute, and manage trade ideas within the app?”
Dedicated Section for Trade Ideas in Navigation
Past Performance
To build trust, we highlighted clear metrics.Hit rate, Profit Averages, and Streaks. So traders can quickly gauge the effectiveness of past ideas.
Clear Actionable Cards
Each card gives users everything they need.How much to invest, what they might earn, and how much is the risk and till when to hold.Designed to reduce hesitation and boost action.
Why Amount instead of Option Premium?
Most traders think in ₹ returns, not premium points. Showing profits and risks in actual amounts simplifies decisions and eliminates mental math.
Progressive Disclosure
We show key details first and let users dig deeper only if they want. This keeps the view clean and prevents overwhelm during decisions.
Providing Flexibility
Recommended lots are pre-filled by experts to guide less confident users. But traders who prefer control can easily adjust the quantity before placing the order.
One-Tap Execution
Clear call-to-action and pre-filled inputs enable fast decisions and seamless order placement in just a single tap.
How we communicate Updates & Exits for Trade Ideas
Early Exit communication by Experts In-App
If Trade is in Profit
Closing time of the Trade Idea
“Closed at 12:03 PM” feels factual, intentional, and expert-backed.
Adds credibility to expert decision users know it wasn’t random or delayed.
Clear Info
Informing user whether the trade was closed by experts, was profit target or stop loss hit
Using different copies for different scenarios, like if its in profit or loss, whether its a exit call or any update call.
Hiding Less Imp Details
Most traders think in ₹ returns, not premium points. Showing profits and risks in actual amounts simplifies decisions and eliminates mental math.
After Exiting
Motivating user by showing how much they made in what time, releasing a sense of achievement and instant gratification
When Trade is in loss
Target Achieved!
Profit target has been achieved for this idea. We recommend you to stop this trade and save your profits.
StopLoss Hit!
Stop Loss has been hit for this Idea.
We recommend you to stop this trade.
When user has changed the default profit target or stop loss after taking recommendation
Change of content for Scenarios
Updates Communication for Trade Idea
When user is in app
(but on on trade screen)
User is on the Trade Screen
( A Trade taken via reco.)
Scenario Based Communication
Change of content based of Profit target/ Stop loss is increased or decreased.
Clear Info
Incase user has taken multiple Trade Ideas, Showing clear info about strike price , old and new value will help take him decisions.
When Stop Loss is changed
When Holding Period is changed
On Running Trade SL change
On Running Trade
Holding period change
Have an idea?
Let's work together
chinmayghosalkar7@gmail.com
+91 9819883694